Hello HubSpot Flywheel
Companies have built their business strategies around the funnel for years. And it worked, until it didn't.
The funnel failed marketers, salespeople, and business leaders.
The reason? It prioritizes customer referrals and word-of-mouth but makes customers an afterthought, not a driving force.
The funnel produces customers, but it doesn't consider how those customers can help your business grow.
HubSpot noticed the cracks in the funnel, and introduced the flywheel model — a more comprehensive, unified model to accelerate your business growth.