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Improving the effectiveness of your marketing starts with setting the right targets, so you know what you’re aiming for.
We’ll run a series of discovery workshops with your team to better understand you and your business. We’ll use the findings to help you define short, mid, and long-term goals.
Next, we’ll develop a custom growth strategy specifically aimed at achieving those goals — and provide the roadmap to help you execute it, too.
First, we’ll look at your existing data and do market and industry research to understand your customers better.
We’ll then use those insights to help you develop highly specific personas and jobs-to-be-done that reflect your customers’ values, aspirations, needs, and pain points.
These findings will inform all your future marketing and content efforts and ensure that you always reach the right people at the right stage of their journeys.
We’ll analyze and explain your revenue metrics so you understand how it fits into your business and how to leverage it in your marketing strategy.
This will enable you to pick better KPIs and set ambitious yet realistic goals for your inbound campaigns.
But that’s not all. We’ll also show you better ways to collect and analyze quantitative and qualitative data, track progress, and measure ROI.
We start by asking questions.
Why did you start? What are your values, and do they shine through your product or service offering?
How are you helping your customers achieve better, more fulfilled lives — and why should they care?
By helping you understand your whys, we empower you to create more precise and effective messaging, which is critical to building trust and brand superiority.
We’ll run sessions with your sales, marketing, and customer service teams to get everyone on the same page and align your business operations toward sustained success.
Together, we’ll get your departments to speak the same language, use similar metrics to track growth, and work toward wins for the whole business, not just their teams.
This will get business, opportunities, and growth flowing seamlessly from marketing through customer success all the way to the final sales decision.
As the old saying goes, know thy enemy.
In practical terms, that means we’ll help you understand the rivals you know and uncover those you don't to better understand just who and what you’re up against.
We’ll scrutinize your competitors’ strategies to see what works and what doesn’t. Then, we’ll devise a new one for you, only better.