Having access to AI tools is crucial in streamlining sales and marketing efforts and staying competitive. What if you could enhance your team with generative AI and natural language processing to make the CRM from the #1 Global Software Company...even better?
HubSpot + Artificial Intelligence
Recently, HubSpot unveiled Content Assistant and ChatSpot.ai, two exciting new artificial intelligence (AI) tools for marketing and sales teams. Integrating AI-powered tools into the HubSpot CRM is a game-changer. With Content Assistant and ChatSpot.ai, you can effortlessly obtain top-notch content and crucial CRM details, all with exceptional speed and accuracy.
HubSpot's AI-driven technology can be used in conjunction with the popular HubSpot CRM to enable collaboration and improved productivity among revenue teams. Having it baked into the user experience of the CRM is truly remarkable.
Content Assistant
After playing around with Content Assistant for a few days, it's clear to me that this technology is going to upend whole industries. Think the writing industry, blogging industry, and content marketing professions combined. I know that these technologies are just a pinch beyond private beta, but whoa, they're already so good. In the right hands, this is going to amplify human creativity and the capability of your human writers.
Content assistant tools natively integrate with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blog posts, landing pages, marketing emails, and more. No more writer's block, switching between different tools, or learning new ones.
Think about the types of content you produce on a regular basis. Stuff like blog outlines, blog topics, social media posts, or entire articles. AI is profoundly changing the nature of what it means to deliver high-quality articles or even be a content creator.
ChatSpot.ai
Even for an Alpha release, ChatSpot AI provides users with immediate access to relevant information on their products, leads, and campaigns, eliminating the need for manual research or data collection.
This is RevOps management on steroids.
ChatSpot AI quickly gathers and compiles insights across various HubSpot Hubs and sources such as social media, web analytics, and customer feedback. Then it presents it all back in a seamless customer experience as if it were reporting as one of your trusted business leaders.
ChatSpot is a conversational CRM bot that sales, marketing, and service professionals can connect to HubSpot to maximize their productivity. With chat-based commands, you can accomplish everything you already do in HubSpot — even faster.
ChatSpot AI not only saves on research and collection costs but also reduces report creation time, making its debut an impressive tool with significant benefits. With just a few clicks or voice commands, ChatSpot promises to create reports in seconds, saving revenue teams hours of manual work.
And the best part? The generated outputs are easy to read and use, with little need for additional validation.
Is AI Efficiency Revenue's New Secret Weapon?
Sales, marketing, and revenue professionals are always multitasking and aiming for higher productivity in less time. ChatSpot, HubSpot's new AI-powered conversational CRM bot, steps in to provide the solution. ChatSpot boosts productivity and managing customer relationships by seamlessly integrating tasks and processes directly into HubSpot CRM.
With ChatSpot, you can complete important tasks faster, avoid manual data entry, and simplify various data processes in HubSpot. Even through it's currently in the alpha stage, there is enormous potential for future improvements. As ChatSpot gets better, it will offer considerable advantages for enhanced functionality and efficiency.
Without gazing too far into the crystal ball of future of AI marketing tools, here are a few of the things you can do with ChatSpot, today.
What Can You Do With ChatSpot Today?
After exploring ChatSpot for a few weeks, I discovered a range of helpful tools that marketers can employ to boost content creation, improve customer engagement, and streamline operations with HubSpot's AI. Here are just a few key takeaways:
- Email Follow-up: Need a little help drafting and sending follow-up emails? With Content Assistant, you can quickly generate a custom message tailored specifically to your needs.
- Contact Creation: With ChatSpot, adding new contacts to your CRM database is simple. Just prompt ChatSpot to add a new contact, and it will take care of the rest. Updating contact information with AI not only saves time, but also guarantees to keep your contact database clean and tidy.
- Reporting: Want to generate reports from your existing CRM data? ChatSpot can effortlessly extract key data and present it in visually-stunning HubSpot reports including website visits, lead conversions, and revenue, empowering them to make data-driven decisions faster.
- Better Prospecting: Manual prospecting is time-consuming. With ChatSpot, you can effortlessly find companies that match your specific industry, location, and size preferences, providing you with better opportunities for success.
- Lead & Pipeline Management: Efficiently manage your sales pipeline while minimizing the burden of administrative tasks. With ChatSpot, you can easily manage your contacts by adding notes, assigning tasks, and setting reminders using simple chat-based commands.
- Forecasting: Having access to precise and current reporting plays a crucial role in tracking and planning revenue. ChatSpot can give a complete overview of deals that are expected to close during a particular period, including their stages and projected revenue.
- Content Assistant: Use AI to help your content marketers improve the content generation process. HubSpot's new built-in content generation tool can deliver blog post ideas, content briefs, blog structures, engaging copy, and create effective draft marketing and sales materials like landing pages and marketing emails. Truly revolutionary!
Conclusion
It's an exciting time for the CRM sector as leading competitors are constantly innovating. HubSpot has taken the lead by incorporating essential AI technologies into their integrated platform, putting them at the forefront of the industry.
I think sales and marketing teams will greatly benefit from ChatSpot and Content Assistant as new features like CRM recipes and automated workflow creation are added. In the future, I believe we'll see many exciting opportunities beyond basic marketing functions like automation, campaigns, landing pages, user engagement, and prospecting.
For now, ChatSpot alpha is an easy introduction to AI-powered algorithms and a promising start for automating marketing and CRM tasks like generating contacts, scheduling follow-up emails, and producing reports.
Considering what HubSpot can do for your business? Contact us to start a conversation with one of our friendly Solutions Advisors.
