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        Updates

        HubSpot-Native CPQ

        Configure complex products. Price with confidence. Quote from HubSpot.

        Karana CPQ brings advanced product configuration, pricing logic, approvals, and version control directly into HubSpot.

        Build multi-level configurations, apply pricing rules, enforce approval guardrails, and turn complex product requirements into accurate HubSpot line items without adding another disconnected CPQ platform.

        Book a Session
        Karana CPQ
        • image_2026-09-04_16-16-38

        About Karana CPQ

        CPQ built for complex products and built around HubSpot

        Standard CRM quoting works well when the products being sold are straightforward. Complex products require more

        A single sale may include required components, optional features, compatible and incompatible selections, nested assemblies, pricing dependencies, discounts, and approval requirements.

        Karana CPQ gives sales teams a structured way to manage that complexity directly within HubSpot.

        Instead of manually assembling line items or moving configuration logic into spreadsheets and external systems, teams can configure the product, calculate the price, apply business rules, and move the completed configuration into the HubSpot quoting process.

        Karana CPQ + HubSpot

        Extend HubSpot without moving your sales process somewhere else

        Karana CPQ works with the HubSpot environment your team already uses.

        It connects directly with HubSpot products, deals, line items, quotes, currencies, and properties so configuration and pricing data remain part of the CRM record.

        Karana CPQ manages the complex configuration and pricing logic behind the sale. HubSpot continues to manage the deal, customer record, approvals, quote, and broader revenue process.

        01
        Configure
        02
        Price
        03
        Approve
        04
        Quote

        Configure

        Build the product based on available options, dependencies, components, and business rules.

        Configure

        Build the product based on available options, dependencies, components, and business rules.

        Price

        Calculate pricing using defined rules, discounts, and guardrails.

        Approve

        Route configurations that require additional review through HubSpot approval workflows.

        Quote

        Push the completed configuration into HubSpot line items and continue the quoting process.

        Built for Complexity

        When HubSpot quoting needs more configuration power

        Karana CPQ is designed for organizations that want to keep HubSpot at the center of the sales process while supporting more sophisticated product and pricing requirements.

        Complex Product Configurations

        Sell products with multiple options, components, sub-assemblies, bundles, or dependencies that are difficult to represent with standard HubSpot line items.

        Pricing Rules and Guardrails

        Apply pricing logic, discount thresholds, margin requirements, and approval conditions consistently across your sales team.

        HubSpot-Centered Revenue Operations

        Keep product, pricing, deal, and quote information connected to HubSpot instead of introducing another standalone CPQ system.

        Growing Sales Complexity

        Replace spreadsheets, manual calculations, and rep-by-rep configuration decisions with a structured, repeatable quoting process.

        Karana CPQ Capabilities

        Manage complex configuration without creating a complex sales process

        Configure products the way they are actually sold. Create rules for required components, optional upgrades, mutually exclusive selections, dependencies, bundles, and nested product structures.
        Keep configured products organized in HubSpot. Turn complex configurations into structured HubSpot line-item data while retaining the details behind each product selection.
        Apply pricing rules automatically. Use defined pricing logic and discount guardrails so sales representatives do not have to calculate every configuration manually.
        Track every version. Maintain a complete history of configuration changes and compare versions as a deal evolves.
        Build approvals into the process. Trigger approvals based on discounts, margins, deal values, or other defined conditions and route them through HubSpot.
        Support customer-requested changes. Allow customers to request configuration changes while keeping internal pricing and margin information protected.

        How It Works

        From HubSpot deal to configured quote

        Karana CPQ connects the product information already stored in HubSpot with the configuration and pricing logic needed to create an accurate quote.

        01

        Start in HubSpot

        Use your existing deals, product catalog, line items, customer information, and quote data.

        02

        Configure in Karana CPQ

        Build the correct product configuration based on product rules, dependencies, pricing logic, and required approvals.

        03

        Return the completed configuration to HubSpot

        Send the configured line items, pricing, and approval information back into HubSpot so your team can continue the quoting and sales process.

        Built for Complex Sales

        When quoting requires more than selecting a product from a catalog

        When a product can be sold hundreds or thousands of different ways, quoting becomes more than adding a line item.

        • Integration Solution Multi-level bills of materials
        • Integration Solution Product bundles and packages
        • Integration Solution Required and optional components
        • Integration Solution Configuration dependencies
        • Integration Solution Mutually exclusive selections
        • Integration Solution Rule-based pricing
        • Integration Solution Discount guardrails
        • Integration Solution Approval requirements
        • Integration Solution Configuration revisions
        • Integration Solution Detailed version history

        Sales teams get a structured process for building the right configuration, applying the right price, and moving an accurate quote forward.

        FAQs

        No. Karana CPQ extends the process that happens before the final quote is generated. It manages complex product configuration, pricing logic, and related approvals, then passes the resulting information into HubSpot for the rest of the quoting process.

        No. Karana CPQ works with your existing HubSpot product data rather than requiring your team to maintain a separate product database.

        No. Karana CPQ is designed around HubSpot so your team can manage product configuration and pricing without moving between disconnected systems.

        Karana CPQ is best suited for products with multiple components, selectable options, dependencies, bundles, assemblies, pricing rules, or other configuration requirements that are difficult to manage using standard CRM line items alone.

        Yes. Configuration and pricing conditions can support approval processes in HubSpot, helping teams enforce pricing and discount policies before a quote moves forward.

        Your products are complex. Your quoting process does not have to be.

        Bring us one of your most difficult product configurations.

        We'll show you how Karana CPQ can structure the configuration, pricing, approvals, and HubSpot quoting process around the way your team actually sells.

        See Karana CPQ in Action