Revving Automotive With a HubSpot-Jira Custom Integration
A U.S.-based SaaS and services company provides e-commerce technology to automotive dealerships and dealer networks. Sales and marketing managed customer relationships in HubSpot, while software development and support teams managed customer issues in Jira.
The challenges included:
- Synchronize customer interactions and support issues between HubSpot and Jira
- Allow each team to continue working in its preferred platform
- Associate Jira tickets with the correct company and contact records in HubSpot
- Eliminate customer-data silos between sales, customer success, and technical teams