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| HubSpot Object | Keap Object | Direction |
|---|---|---|
| Contacts | Contact | External → HubSpot |
| Lists | Tags / Segments | External → HubSpot |
| Workflows | Campaigns | External → HubSpot |
| Deals | Opportunity | External → HubSpot |
Every Keap campaign is rebuilt as its HubSpot equivalent — documented per campaign — so automations keep running the same way after the move.
Keap Campaigns → Rebuilt HubSpot WorkflowsContacts and their tags move into HubSpot, with each tag turned into a list, so segmentation carries over intact rather than being rebuilt from scratch.
Keap Contacts & Tags → HubSpot Contacts & ListsBecause Keap doesn't map one-to-one to HubSpot, each automation is redesigned to do the same job the HubSpot way — so nothing goes dark during the switch.
Keap Automations → HubSpot EquivalentsKeap (formerly Infusionsoft) is CRM + marketing automation. We migrate contacts, tags and opportunities to HubSpot and rebuild each Keap campaign as its HubSpot workflow equivalent, with a build guide per campaign.
Contacts → Contacts, tags → Lists, opportunities → Deals, and campaigns → rebuilt HubSpot workflows.
Yes. Which campaigns to rebuild, tag/list structure and owner mapping are scoped to your Keap account.