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Pardot (Salesforce) + HubSpot Integration
Pardot (Salesforce Account Engagement) is B2B marketing automation. Our integration connects prospects and pardot lists with HubSpot, giving revenue teams a single, unified pipeline.Our Experience
Method: HubSpot Data Sync + our Alpha/Delta migration; marketing assets rebuilt with tracked/redirect links preserved.
Built: Prospects → Contacts; Pardot lists → HubSpot lists; emails, forms and landing pages recreated in Marketing Hub; campaign history carried over.
In plain terms: We've moved Pardot (now Account Engagement) marketing into HubSpot: prospects become contacts, lists come across, and emails, forms and landing pages are rebuilt in HubSpot's Marketing Hub. We keep tracked and redirect links working so existing campaigns and ads don't break during the switch, and we carry lead scoring and lifecycle logic over so automation behaves the way the team expects.
- CRM
- Migration & sync
Planning a Pardot + HubSpot integration?
Tell us which Pardot systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Pardot systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Pardot (Salesforce) Object | Direction |
|---|---|---|
| Contacts | Prospect | External → HubSpot |
| Lists | Pardot Lists | External → HubSpot |
| Marketing Assets | HubSpot | HubSpot → External |
Use Cases
Migration to Marketing Hub
Pardot prospects become HubSpot contacts and lists come across, so marketing moves into Marketing Hub without rebuilding the audience from scratch.
Pardot prospects & lists → HubSpotAsset Rebuild with Continuity
Emails, forms and landing pages are recreated in HubSpot with tracked and redirect links preserved, so live campaigns and ads keep working through the switch.
Pardot emails/forms/landing pages → HubSpot (redirects preserved)Scoring & Lifecycle Carryover
Lead scoring and lifecycle logic are mapped into HubSpot, so automation and hand-offs to sales behave the way the team already expects.
Pardot scoring & lifecycle → HubSpotFeatures
- Prospect migration via Data Sync + Alpha/Delta
- List/segment mapping
- Email/form/landing-page rebuild
- Redirect-link preservation
- Campaign history
Frequently Asked Questions
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How does the Pardot HubSpot integration work?
Pardot (Salesforce Account Engagement) is B2B marketing automation. We migrate prospects, lists and campaign data to HubSpot Marketing Hub (Data Sync + Alpha/Delta) and rebuild marketing assets — emails, forms, landing pages — preserving tracked/redirect links.
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What data can I sync between Pardot and HubSpot?
Prospects → Contacts, Pardot lists → HubSpot lists, plus marketing assets rebuilt in HubSpot.
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Can the integration be customized to our Pardot setup?
Yes. Which assets to rebuild, list structure and redirect handling are scoped to your Pardot instance.