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| HubSpot Object | Slack Object | Direction |
|---|---|---|
| Notifications | Deal / Ticket events | External → HubSpot |
| Activities | Slack messages | External → HubSpot |
| Workflow alerts | HubSpot | External → HubSpot |
Key HubSpot events — a deal won, a ticket opened, a stage change — post straight to the right Slack channel, so the team hears about what matters without watching the CRM.
HubSpot deal/ticket events → Slack channelsHubSpot workflows can send Slack messages at any step, so hand-offs, approvals and reminders reach people where they already work.
HubSpot workflow → Slack messageWith CRM activity flowing into shared channels, sales, service and marketing stay in sync on the same accounts — no status-chasing or missed updates.
HubSpot activity → shared Slack channelsSlack is a team-messaging platform. We configure the native HubSpot–Slack integration so deal and ticket events, workflow alerts and notifications post to the right channels — keeping teams coordinated around the CRM.
HubSpot events/workflows → Slack notifications; optionally Slack messages → HubSpot activity.
Yes. Which events post to which channels is scoped to your Slack setup.