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| HubSpot Object | Boulevard Object | Direction |
|---|---|---|
| Contacts | Client | External → HubSpot |
| Custom Objects | Appointment | External → HubSpot |
| Custom Objects | Order / Visit | External → HubSpot |
Boulevard clients land in HubSpot with details like birthday and visit history, so salons and spas can run welcome, reminder and win-back journeys automatically.
Boulevard clients → HubSpot nurtureAppointments and visits sync into HubSpot, so you can follow up after a visit, fill gaps in the calendar and re-engage clients who haven't been back.
Boulevard appointments/visits → HubSpot workflowsWith each client tied to their location, you can segment and run campaigns per site — so a promotion or message only goes to the right salon's clients.
Boulevard locations & clients → HubSpot → location-based campaignsBoulevard is a booking and business-management platform for salons and spas. We build a webhook-based integration that syncs clients — name, date of birth, phone, pronouns and postal code — along with their appointments into HubSpot, so you can run lifecycle marketing from the CRM. (Note: Boulevard's webhooks don't expose offer or promotion data, so that stays in Boulevard.)
Clients become HubSpot contacts, and their appointments and visits come across as custom objects — enough to power welcome, reminder and re-engagement campaigns based on real booking activity.
Yes. Which client and appointment fields sync, and how they map to your HubSpot properties, are scoped to your Boulevard setup — within what Boulevard's webhooks make available (offer data isn't one of them).