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Boulevard + HubSpot Integration

Boulevard is a booking and business-management platform for salons and spas. Our integration connects clients, appointments and orders with HubSpot, bringing patient and client activity into the CRM.

Our Experience

Method:
webhook-based integration for salon/spa booking; multi-location handling.
Built: Clients → Contacts (name, DOB, phone, pronouns, postal); Appointments and Orders/Visits → Custom Objects (note: offer data isn't exposed by Boulevard webhooks).

In plain terms: We've connected Boulevard to HubSpot using its webhooks so clients — with details like birthday, phone and postal code — and their appointments flow into the CRM for lifecycle marketing. That powers welcome, reminder and win-back campaigns off real booking activity across locations. (One honest limit: Boulevard's webhooks don't expose offer or promotion data, so that stays in Boulevard.)
  • Healthcare
  • Scheduling
Planning a Boulevard + HubSpot integration?

Tell us which Boulevard systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.

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Data Sync Objects

HubSpot Object Boulevard Object Direction
Contacts Client External → HubSpot
Custom Objects Appointment External → HubSpot
Custom Objects Order / Visit External → HubSpot

Use Cases

Client Lifecycle

Boulevard clients land in HubSpot with details like birthday and visit history, so salons and spas can run welcome, reminder and win-back journeys automatically.

Boulevard clients → HubSpot nurture

Appointment-Driven Marketing

Appointments and visits sync into HubSpot, so you can follow up after a visit, fill gaps in the calendar and re-engage clients who haven't been back.

Boulevard appointments/visits → HubSpot workflows

Multi-Location Segmentation

With each client tied to their location, you can segment and run campaigns per site — so a promotion or message only goes to the right salon's clients.

Boulevard locations & clients → HubSpot → location-based campaigns

Features

  • Client sync (DOB/phone/pronouns/postal)
  • Appointment data via webhooks
  • Multi-location handling
  • Real-time sync
  • API/webhooks
  • Segmentation

Frequently Asked Questions

  • How does the Boulevard HubSpot integration work?

    Boulevard is a booking and business-management platform for salons and spas. We build a webhook-based integration that syncs clients — name, date of birth, phone, pronouns and postal code — along with their appointments into HubSpot, so you can run lifecycle marketing from the CRM. (Note: Boulevard's webhooks don't expose offer or promotion data, so that stays in Boulevard.)

  • What data can I sync between Boulevard and HubSpot?

    Clients become HubSpot contacts, and their appointments and visits come across as custom objects — enough to power welcome, reminder and re-engagement campaigns based on real booking activity.

  • Can the integration be customized to our Boulevard setup?

    Yes. Which client and appointment fields sync, and how they map to your HubSpot properties, are scoped to your Boulevard setup — within what Boulevard's webhooks make available (offer data isn't one of them).