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Boulevard + HubSpot Integration

Boulevard is a booking and business-management platform for salons and spas. Our integration connects clients, appointments and orders with HubSpot, bringing patient and client activity into the CRM.

Our Experience

Method:
webhook-based integration for salon/spa booking; multi-location handling.
Built: Clients → Contacts (name, DOB, phone, pronouns, postal); Appointments and Orders/Visits → Custom Objects (note: offer data isn't exposed by Boulevard webhooks).

In plain terms: Boulevard is booking software for salons and spas. We connect it to HubSpot using Boulevard's webhooks so clients (with details like birthday, phone and postal code) and their appointments flow into the CRM for lifecycle marketing — noting that Boulevard doesn't expose offer data through those webhooks.
  • Healthcare
  • Scheduling
Planning a Boulevard + HubSpot integration?

Tell us which Boulevard systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.

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Data Sync Objects

HubSpot Object Boulevard Object Direction
Contacts Client External → HubSpot
Custom Objects Appointment External → HubSpot
Custom Objects Order / Visit External → HubSpot

Use Cases

Client Lifecycle

Boulevard clients land in HubSpot with details like birthday and visit history, so salons and spas can run welcome, reminder and win-back journeys automatically.

Boulevard clients → HubSpot nurture

Appointment-Driven Marketing

Appointments and visits sync into HubSpot, so you can follow up after a visit, fill gaps in the calendar and re-engage clients who haven't been back.

Boulevard appointments/visits → HubSpot workflows

Multi-Location Segmentation

With each client tied to their location, you can segment and run campaigns per site — so a promotion or message only goes to the right salon's clients.

Boulevard locations & clients → HubSpot → location-based campaigns

Features

  • Client sync (DOB/phone/pronouns/postal)
  • Appointment data via webhooks
  • Multi-location handling
  • Real-time sync
  • API/webhooks
  • Segmentation

Frequently Asked Questions

  • How does the Boulevard HubSpot integration work?

    Boulevard is a booking and business-management platform for salons and spas. We build a webhook-based integration that syncs clients — name, date of birth, phone, pronouns and postal code — along with their appointments into HubSpot, so you can run lifecycle marketing from the CRM. (Note: Boulevard's webhooks don't expose offer or promotion data, so that stays in Boulevard.)

  • What data can I sync between Boulevard and HubSpot?

    Clients become HubSpot contacts, and their appointments and visits come across as custom objects — enough to power welcome, reminder and re-engagement campaigns based on real booking activity.

  • Can the integration be customized to our Boulevard setup?

    Yes. Which client and appointment fields sync, and how they map to your HubSpot properties, are scoped to your Boulevard setup — within what Boulevard's webhooks make available (offer data isn't one of them).