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| HubSpot Object | Everflow Object | Direction |
|---|---|---|
| Contacts | Publisher / Affiliate | External → HubSpot |
| Companies | Advertiser | External → HubSpot |
| Custom Objects | Offer / Conversion | External → HubSpot |
| Deals | Partnership | External → HubSpot |
Publishers and advertisers become HubSpot contacts and companies, so partner relationships live in the CRM alongside the rest of the pipeline.
Everflow Publishers & Advertisers → HubSpot Contacts & CompaniesOffers and conversions come across as custom objects, so partner performance and ROI can be reported on inside HubSpot without exporting from Everflow.
Everflow Offers & Conversions → HubSpot Custom ObjectsA new Everflow publisher creates a HubSpot contact and can drop into an onboarding or nurture journey, so partners are activated without manual follow-up.
Everflow New Publisher → HubSpot Contact → NurtureEverflow is a partner/affiliate-marketing tracking platform. We build a custom integration bringing publishers, advertisers, offers and conversions into HubSpot as contacts, companies and custom objects for partner-program reporting.
Publishers/affiliates → Contacts, advertisers → Companies, offers/conversions → Custom Objects, partnerships → Deals.
Yes. Which entities sync, lifecycle rules and field mappings are scoped to your Everflow setup.