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Marketo + HubSpot Integration
Adobe Marketo Engage is enterprise B2B marketing automation. Our integration connects leads, statics and programs with HubSpot, powering unified campaigns, segmentation and reporting.Our Experience
Method: staged migration to Marketing Hub — HubSpot Data Sync + Alpha/Delta, with assets rebuilt.
Built: Leads/People → Contacts; Static & Smart Lists → Lists; Programs/activity → Custom Objects; emails, forms and landing pages recreated; score/lifecycle mapping.
In plain terms: We've moved Marketo marketing into HubSpot: people and their lists come across, programs and activity history are preserved, and emails, forms and landing pages are rebuilt in HubSpot. Scoring and lifecycle logic carry over too, following a staged migration plan so campaigns keep running and nothing goes dark during the switch.
- Marketing
- Automation
Planning a Marketo + HubSpot integration?
Tell us which Marketo systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Marketo systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Marketo Object | Direction |
|---|---|---|
| Contacts | Lead / Person | External → HubSpot |
| Lists | Static / Smart Lists | External → HubSpot |
| Marketing Assets | HubSpot | HubSpot → External |
| Custom Objects | Program / Activity | External → HubSpot |
Use Cases
Migration to Marketing Hub
People, lists and program history move into HubSpot Marketing Hub, so marketing runs on one platform without losing the audience or its history.
Marketo People & Programs → HubSpotAsset Rebuild
Emails, forms and landing pages are recreated in HubSpot, so live campaigns keep working after the switch instead of being rebuilt from scratch.
Marketo Emails / Forms / Landing Pages → Rebuilt In HubSpotScore & Lifecycle Mapping
Lead scores and lifecycle stages map into HubSpot, so scoring and hand-offs to sales behave the way the team already expects.
Marketo Scores & Stages → HubSpot Scoring & LifecycleFeatures
- Lead/person migration
- Static & smart list mapping
- Email/form/landing-page rebuild
- Program/activity history
- Score/lifecycle mapping
- Field-level mapping
Frequently Asked Questions
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How does the Adobe Marketo Engage HubSpot integration work?
Adobe Marketo Engage is enterprise B2B marketing automation. We migrate people, programs, lists and campaign data to HubSpot Marketing Hub and rebuild assets (emails, forms, landing pages), following a staged migration guide to avoid gaps.
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What data can I sync between Adobe Marketo Engage and HubSpot?
Leads/people → Contacts, lists → Lists, programs/activity → Custom Objects, plus rebuilt marketing assets.
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Can the integration be customized to our Adobe Marketo Engage setup?
Yes. Which assets and history to bring over, and scoring/lifecycle mapping, are scoped to your Marketo instance.