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| HubSpot Object | Microsoft Power Automate Object | Direction |
|---|---|---|
| Contact / Companys | Records | Two-way |
| Custom Objects | App data | External → HubSpot |
| HubSpot events | Power Automate | HubSpot → External |
Power Automate flows read and write HubSpot data, so systems that don't have a native connector can still push records and trigger actions in the CRM.
Power Automate flows ↔ HubSpotData living in Azure (like an Azure SQL database) flows into HubSpot through Power Automate, bringing cloud data into the CRM without a custom build for every source.
Azure data → Power Automate → HubSpotBecause Power Automate connects the whole Microsoft stack, you can keep tools like Dynamics, Outlook or SharePoint in step with HubSpot from one automation layer.
Microsoft apps → Power Automate → HubSpotMicrosoft Power Automate automates workflows across the Microsoft ecosystem and beyond. We integrate it with HubSpot — often bridging Azure — so records and events flow between systems and cross-app automations run reliably.
Records/app data ↔ HubSpot Contacts, Companies and Custom Objects via flows; HubSpot events → Power Automate.
Yes. Which flows and data connect to HubSpot is scoped to your Power Platform setup.