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SAP + HubSpot Integration
SAP is enterprise resource planning software that runs finance, supply chain, and manufacturing operations for large organizations. Our integration syncs SAP records into HubSpot so revenue and operations teams work from a single, consistent view of accounts, orders, and financials.
Our Experience
Method: custom build (integration via SAP APIs; delivered on our iPaaS for multi-object sync).
Built: two-way Business Partners↔Companies and Sales Orders↔Deals; Invoices and Products/Materials → Custom Objects; bidirectional contact sync; financial reporting surfaced in HubSpot.
In plain terms: We've connected SAP to HubSpot through SAP's own APIs, using our middleware to move several types of records at once. Your SAP accounts and HubSpot companies update each other automatically, sales orders show up in HubSpot as deals, and invoices and product/material data are stored against those records — so sales and finance see the same orders, billing and account information without switching systems.
- ERP
- Two-way sync
Planning a SAP + HubSpot integration?
Tell us which SAP modules, objects, and workflows you need to connect. We’ll recommend the right integration architecture, sync direction, and implementation approach.
Data Sync Objects
| HubSpot Object | SAP Object | Direction |
|---|---|---|
| Companies | Business Partners | Two-way |
| Deals | Sales Orders | Two-way |
| Custom Objects | Invoices | External → HubSpot |
| Custom Objects | Products / Materials | External → HubSpot |
Use Cases
Order-to-Revenue Visibility
Give sales and finance a shared view of orders and invoices without leaving HubSpot.
SAP Sales Order → HubSpot Deal → Revenue ReportingAccount Data Consistency
Keep company and billing data aligned across SAP and HubSpot.
SAP Business Partner → HubSpot Company → SegmentationProduct & Material Catalog
Bring SAP products and materials into HubSpot so sales quote from an accurate, up-to-date catalog.
SAP Material / Product → HubSpot Custom Object → QuotingFeatures
- Company/account sync
- Sales order sync
- Invoice data
- Product/material catalog
- Bidirectional contact sync
- Financial reporting in HubSpot
Frequently Asked Questions
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How does the SAP HubSpot integration work?
SAP is enterprise ERP software for finance, supply chain, and manufacturing. Our integration brings accounts, orders, and financial records into HubSpot for unified reporting and revenue operations, with bidirectional sync via SAP's standard APIs.
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What data can I sync between SAP and HubSpot?
Business Partners to Companies, Sales Orders to Deals, and Invoices and Materials to Custom Objects.
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Can the integration be customized to our SAP setup?
Yes. SAP environments vary widely, so we scope each integration to your modules, objects, and business rules.