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SmartOffice + HubSpot Integration

SmartOffice (by Zinnia) is a CRM for financial advisors and insurance. Our integration connects contacts, opportunities, policies and offices with HubSpot, giving revenue teams a single, unified pipeline.

Our Experience

Method:
two-way integration; contacts matched on email (HubSpot) and Contact ID (SmartOffice); 'Offices' translated to a HubSpot Division for permissions.
Built: two-way Contacts; Opportunities ↔ Deals; Policies → Custom Objects; contact-type filtering (advisor/insurance data).

In plain terms: SmartOffice is a CRM for financial advisors and insurance. We build a two-way link, matching people by email on the HubSpot side and by contact ID on SmartOffice, syncing opportunities and policies, and translating SmartOffice 'offices' into a HubSpot structure that controls who sees what.
  • CRM
  • Migration & sync
Planning a SmartOffice + HubSpot integration?

Tell us which SmartOffice systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.

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Data Sync Objects

HubSpot Object SmartOffice Object Direction
Contacts Contact Two-way
Deals Opportunity Two-way
Custom Objects Policy External → HubSpot
Division Office / permissions External → HubSpot

Use Cases

Advisor 360

Keep SmartOffice contacts and policies in sync with HubSpot for a full advisor view.

SmartOffice contacts/policies ↔ HubSpot

Marketing on Advisor Data

SmartOffice data flows into HubSpot.

SmartOffice data → HubSpot campaigns

Division Permissions

SmartOffice 'Offices' flows into HubSpot and on to access control.

SmartOffice 'Offices' → HubSpot Division → access control

Features

  • Two-way contact sync (email ↔ Contact ID)
  • Opportunity sync
  • Policy data
  • Office → Division mapping
  • Contact-type filtering
  • Wealth/insurance fields

Frequently Asked Questions

  • How does the SmartOffice by Zinnia HubSpot integration work?

    SmartOffice (by Zinnia) is a CRM for financial advisors/insurance. We build a two-way integration with HubSpot — contacts matched on email (HubSpot) and Contact ID (SmartOffice), with opportunities and policy data mapped and SmartOffice 'Offices' translated to a HubSpot Division for permissions.

  • What data can I sync between SmartOffice by Zinnia and HubSpot?

    Contacts ↔ Contacts (two-way), Opportunities ↔ Deals, and Policies → Custom Objects, with contact-type filtering.

  • Can the integration be customized to our SmartOffice by Zinnia setup?

    Yes. Which contact types sync, field/module mapping and division logic are scoped to your SmartOffice setup.