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Acumatica + HubSpot Integration
Acumatica is a cloud ERP. Our integration connects customers, contacts, sales orders and invoices with HubSpot, giving sales, finance and operations a single source of truth.Our Experience
Method: cloud-ERP integration via API / Karana.
Built: two-way Customers↔Companies and Contacts↔Contacts; Sales Orders → Deals; Invoices → Custom Objects; revenue and operations aligned in HubSpot.
In plain terms: We've connected Acumatica to HubSpot (via API or our middleware) so customers and contacts stay matched two-way, sales orders become deals and invoices come across as custom objects. That keeps sales, finance and operations on the same page — working from one set of customers, orders and billing data instead of reconciling the ERP and CRM by hand.
- Two-way sync
- ERP
Planning a Acumatica + HubSpot integration?
Tell us which Acumatica systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Acumatica systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Acumatica Object | Direction |
|---|---|---|
| Companies | Customer | Two-way |
| Contacts | Contact | Two-way |
| Deals | Sales Order | External → HubSpot |
| Custom Objects | Invoice | External → HubSpot |
Use Cases
Order-to-Revenue Visibility
Acumatica sales orders become HubSpot deals, so sales and finance track revenue in the CRM without pulling reports from the ERP.
Acumatica Sales Orders → HubSpot DealsAccount Data Consistency
Customers and contacts stay matched two-way, so the same account isn't maintained twice and CRM and ERP never drift apart.
Acumatica Customers & Contacts ↔ HubSpotBilling Visibility
Invoices come across as custom objects on the account, so sales can see billing and payment status without opening Acumatica.
Acumatica Invoices → HubSpot Custom ObjectsFeatures
- Customer/contact sync
- Sales order → Deal
- Invoice data
- API/Karana delivery
- Field-level mapping
- Reporting
Frequently Asked Questions
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How does the Acumatica HubSpot integration work?
Acumatica is a cloud ERP. We integrate customers, contacts, sales orders and invoices with HubSpot (API/Karana) so revenue and operations teams work from one view.
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What data can I sync between Acumatica and HubSpot?
Customers ↔ Companies, Contacts ↔ Contacts, sales orders → Deals, invoices → Custom Objects.
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Can the integration be customized to our Acumatica setup?
Yes. Direction and field mappings are scoped to your Acumatica setup.