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PIC + HubSpot Integration
PIC (PIC Business Systems) is a distribution ERP for wholesalers. Our integration connects companies, contacts, sales orders and products with HubSpot, giving sales, finance and operations a single source of truth.Our Experience
Method: custom build on Karana (iPaaS) with per-field source-of-truth rules so existing HubSpot data isn't overwritten (distribution ERP).
Built: Sales Orders → Deals; two-way Companies and Contacts; Products → Products.
In plain terms: PIC is a distribution ERP for wholesalers. We connect it to HubSpot on our middleware so sales orders become deals and companies, contacts and products stay in sync — with per-field rules so existing HubSpot data is never overwritten by the ERP.
- ERP
- Two-way sync
Planning a PIC + HubSpot integration?
Tell us which PIC systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which PIC systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | PIC Object | Direction |
|---|---|---|
| Companies | Company | Two-way |
| Contacts | Contact | Two-way |
| Deals | Sales Order | External → HubSpot |
| Products | Product | External → HubSpot |
Use Cases
Order-to-Revenue Visibility
PIC sales orders flows into HubSpot.
PIC sales orders → HubSpot dealsAccount Consistency
Keep PIC companies and contacts consistent with HubSpot.
PIC companies/contacts ↔ HubSpotSource-of-Truth Sync
Sync PIC and HubSpot with per-field rules so CRM data is never overwritten.
PIC ↔ HubSpot with per-field rules (no overwrite of CRM data)Features
- Sales Order → Deal
- Company & contact sync
- Product catalog
- Per-field source-of-truth rules
- Built on Karana iPaaS
- Field-level mapping
Frequently Asked Questions
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How does the PIC (PIC Business Systems) HubSpot integration work?
PIC (PIC Business Systems) is a distribution ERP for wholesalers. We integrate sales orders, companies, products and contacts with HubSpot on Karana (UTS iPaaS), with per-field source-of-truth rules so existing HubSpot data isn't overwritten.
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What data can I sync between PIC (PIC Business Systems) and HubSpot?
Sales Orders → Deals, Companies ↔ Companies, Contacts ↔ Contacts, Products → Products.
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Can the integration be customized to our PIC (PIC Business Systems) setup?
Yes. Direction, source-of-truth rules and field mappings are scoped to your PIC setup.