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PIC + HubSpot Integration
PIC (PIC Business Systems) is a distribution ERP for wholesalers. Our integration connects companies, contacts, sales orders and products with HubSpot, giving sales, finance and operations a single source of truth.Our Experience
Method: custom build on Karana (iPaaS) with per-field source-of-truth rules so existing HubSpot data isn't overwritten (distribution ERP).
Built: Sales Orders → Deals; two-way Companies and Contacts; Products → Products.
In plain terms: We've connected PIC to HubSpot on our middleware so sales orders become deals and companies, contacts and products stay in sync. Per-field source-of-truth rules decide which system wins on each value, so the ERP updates HubSpot without ever overwriting good CRM data — sales and operations work from one consistent record instead of second-guessing which number is right.
- ERP
- Two-way sync
Planning a PIC + HubSpot integration?
Tell us which PIC systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which PIC systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | PIC Object | Direction |
|---|---|---|
| Companies | Company | Two-way |
| Contacts | Contact | Two-way |
| Deals | Sales Order | External → HubSpot |
| Products | Product | External → HubSpot |
Use Cases
Order-to-Revenue Visibility
PIC sales orders become HubSpot deals, so sales and finance track distribution revenue in the CRM without opening the ERP.
PIC Sales Orders → HubSpot DealsAccount & Product Consistency
Companies, contacts and products stay in sync between PIC and HubSpot, so the same account or item isn't maintained twice across the two.
PIC Companies, Contacts & Products ↔ HubSpotSource-of-Truth Sync
Per-field rules decide which system wins on each value, so the ERP updates HubSpot without ever overwriting good CRM data.
PIC ↔ HubSpot (Per-Field Source-Of-Truth Rules)Features
- Sales Order → Deal
- Company & contact sync
- Product catalog
- Per-field source-of-truth rules
- Built on Karana iPaaS
- Field-level mapping
Frequently Asked Questions
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How does the PIC (PIC Business Systems) HubSpot integration work?
PIC (PIC Business Systems) is a distribution ERP for wholesalers. We integrate sales orders, companies, products and contacts with HubSpot on Karana (UTS iPaaS), with per-field source-of-truth rules so existing HubSpot data isn't overwritten.
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What data can I sync between PIC (PIC Business Systems) and HubSpot?
Sales Orders → Deals, Companies ↔ Companies, Contacts ↔ Contacts, Products → Products.
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Can the integration be customized to our PIC (PIC Business Systems) setup?
Yes. Direction, source-of-truth rules and field mappings are scoped to your PIC setup.