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| HubSpot Object | Airtable Object | Direction |
|---|---|---|
| Contact / Companys | Airtable Records | Two-way |
| Custom Objects | Airtable Table | External → HubSpot |
| Deals | Airtable record | External → HubSpot |
Airtable rows become HubSpot contacts, companies or deals — and whole tables can become custom objects — so a spreadsheet database lands in the CRM as structured records.
Airtable Tables → HubSpot ObjectsUpdates flow in both directions, so the Airtable base and HubSpot stay consistent without anyone copying rows between them.
Airtable ↔ HubSpot (Two-Way Sync)Non-standard data (projects, assets, inventory) maps to HubSpot custom objects, so information that doesn't fit a contact or deal still lives in the CRM.
Airtable Table → HubSpot Custom ObjectAirtable is a database/spreadsheet platform. We map Airtable tables to HubSpot objects and either migrate the records or keep them in sync (via HubSpot Data Sync or API), with field-level mapping.
Airtable records/tables mapped to HubSpot Contacts, Companies, Deals and Custom Objects.
Yes. Which tables/fields map to which HubSpot objects, and one-time vs ongoing sync, are scoped to your base.