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| HubSpot Object | Asana Object | Direction |
|---|---|---|
| Custom Objects | Task | External → HubSpot |
| Deals | Project / Task | External → HubSpot |
| Tickets | Task | External → HubSpot |
| Company / Contacts | linked records | External → HubSpot |
Tasks and projects become deals, tickets or custom objects in HubSpot, so delivery work moves into the CRM instead of a separate tool.
Asana Tasks & Projects → HubSpot PipelinesProject and task status surfaces in HubSpot next to the deal or ticket, so sales and service see where delivery stands without opening Asana.
Asana Status → HubSpot Deal / TicketAsana work is tied to the right companies and contacts, so every project sits on the account it belongs to and nothing floats unattached.
Asana Work → HubSpot Companies & ContactsAsana is a work/project-management platform. We migrate or map Asana projects and tasks into HubSpot — as deals, tickets or custom objects — often as part of consolidating delivery tools into HubSpot Service/Ops Hub.
Tasks → Custom Objects/Tickets, projects → pipelines/deals, and linked records → Companies/Contacts.
Yes. Which projects/tasks map to which HubSpot objects and pipelines is scoped to your Asana setup.