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| HubSpot Object | Microsoft Azure Object | Direction |
|---|---|---|
| Contact / Companys | Records | Two-way |
| Custom Objects | Azure SQL / Dataset | External → HubSpot |
| HubSpot events | Azure | HubSpot → External |
Records and attributes from Azure SQL feed into HubSpot, so contacts and companies carry data that lives in the cloud — ready for segmentation and reporting.
Azure SQL → HubSpot properties → SegmentationA direct API link moves records in either direction, on a schedule or on events, so Azure and HubSpot stay current without manual exports.
Azure SQL ↔ HubSpot (scheduled / event-driven)HubSpot records push back out to Azure, so CRM data can join the rest of the business's data for blended reporting and analytics.
HubSpot → Azure SQLMicrosoft Azure is a cloud platform. We build a direct API integration between Azure services (such as Azure SQL) and HubSpot — moving records and datasets in either direction with custom transformation logic.
Records and datasets between Azure (e.g. Azure SQL) and HubSpot Contacts, Companies and Custom Objects, via direct API.
Yes. This is a fully custom, API-level integration scoped to your Azure architecture and data model.