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Gravity Forms + HubSpot Integration
Gravity Forms is a WordPress form builder. Our integration connects form submissions, submission datas and submissions with HubSpot, so form submissions become contacts and trigger routing.Our Experience
Method: native/API integration for centralized intake & automated routing (WordPress forms).
Built: Form submissions → Contacts; submission data → Custom Objects; automated lead routing (e.g. across territories/teams) via HubSpot workflows.
In plain terms: Gravity Forms is the form builder for WordPress. We connect it to HubSpot so form submissions create or update contacts and trigger automatic routing (for example across territories or teams) — centralizing intake that wasn't connected to the CRM before.
- Marketing
- Automation
Planning a Gravity Forms + HubSpot integration?
Tell us which Gravity Forms systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Gravity Forms systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Gravity Forms Object | Direction |
|---|---|---|
| Contacts | Form Submission | External → HubSpot |
| Custom Objects | Submission data | External → HubSpot |
| Workflow triggers | Submission | External → HubSpot |
Use Cases
Centralized Intake
Gravity Forms submissions create or update HubSpot contacts automatically, so every WordPress lead lands in the CRM instead of an inbox or spreadsheet.
Gravity Forms submission → HubSpot contactAutomated Routing
Submissions trigger HubSpot workflows that assign the lead to the right team or territory instantly, so no one waits to be manually handed off.
Gravity Forms submission → HubSpot workflow (territory/team routing)Field-Level Mapping
Each form field maps to the matching HubSpot property, so intake data lands clean and ready to segment and report on — no cleanup after the fact.
Gravity Forms fields → HubSpot propertiesFeatures
- Form submission → Contact
- Field mapping
- Automated lead routing
- NDA/intake forms
- Native/API
- Multi-territory routing
Frequently Asked Questions
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How does the Gravity Forms HubSpot integration work?
Gravity Forms is a WordPress form builder. We integrate it with HubSpot so submissions create/update contacts and trigger automated routing (e.g. across territories/teams) — centralizing intake that previously wasn't connected to the CRM.
-
What data can I sync between Gravity Forms and HubSpot?
Form submissions → Contacts, submission data → Custom Objects, and routing via HubSpot workflows.
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Can the integration be customized to our Gravity Forms setup?
Yes. Field mapping and routing logic are scoped to your forms setup.