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Gravity Forms + HubSpot Integration
Gravity Forms is a WordPress form builder. Our integration connects form submissions, submission datas and submissions with HubSpot, so form submissions become contacts and trigger routing.Our Experience
Method: native/API integration for centralized intake & automated routing (WordPress forms).
Built: Form submissions → Contacts; submission data → Custom Objects; automated lead routing (e.g. across territories/teams) via HubSpot workflows.
In plain terms: We've connected Gravity Forms to HubSpot so form submissions create or update contacts and trigger automatic routing — for example across territories or teams — with each field mapped to the right HubSpot property. That centralizes intake that wasn't connected to the CRM before, so WordPress leads land clean and get to the right person instantly instead of sitting in an inbox.
- Marketing
- Automation
Planning a Gravity Forms + HubSpot integration?
Tell us which Gravity Forms systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Gravity Forms systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Gravity Forms Object | Direction |
|---|---|---|
| Contacts | Form Submission | External → HubSpot |
| Custom Objects | Submission data | External → HubSpot |
| Workflow triggers | Submission | External → HubSpot |
Use Cases
Centralized Intake
Gravity Forms submissions create or update HubSpot contacts automatically, so every WordPress lead lands in the CRM instead of an inbox or spreadsheet.
Gravity Forms submission → HubSpot contactAutomated Routing
Submissions trigger HubSpot workflows that assign the lead to the right team or territory instantly, so no one waits to be manually handed off.
Gravity Forms submission → HubSpot workflow (territory/team routing)Field-Level Mapping
Each form field maps to the matching HubSpot property, so intake data lands clean and ready to segment and report on — no cleanup after the fact.
Gravity Forms fields → HubSpot propertiesFeatures
- Form submission → Contact
- Field mapping
- Automated lead routing
- NDA/intake forms
- Native/API
- Multi-territory routing
Frequently Asked Questions
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How does the Gravity Forms HubSpot integration work?
Gravity Forms is a WordPress form builder. We integrate it with HubSpot so submissions create/update contacts and trigger automated routing (e.g. across territories/teams) — centralizing intake that previously wasn't connected to the CRM.
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What data can I sync between Gravity Forms and HubSpot?
Form submissions → Contacts, submission data → Custom Objects, and routing via HubSpot workflows.
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Can the integration be customized to our Gravity Forms setup?
Yes. Field mapping and routing logic are scoped to your forms setup.