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CDK + HubSpot Integration

CDK (CDK Global / IntelliDealer) is a dealership-management ERP for equipment/automotive dealers. Our integration connects customers, persons, sales and inventory with HubSpot, giving sales, finance and operations a single source of truth.

Our Experience

Method:
migration + ongoing integration for equipment/automotive dealers (CDK / IntelliDealer); keyed on CDK Customer Number.
Built: Customers → Companies (Customer Number key), People → Contacts, Sales/Rentals → Deals (separate sales & rental pipelines), Inventory/Machines → Custom Objects; territory → owner routing.

In plain terms: CDK (IntelliDealer) runs equipment and auto dealerships. We move and connect its customers, contacts, deals and inventory into HubSpot — matched by the CDK customer number — with separate pipelines for sales and rentals and machines held as custom objects, so the dealership sells and reports from HubSpot.
  • ERP
  • Automotive DMS
Planning a CDK + HubSpot integration?

Tell us which CDK systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.

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Data Sync Objects

HubSpot Object CDK Object Direction
Companies Customer External → HubSpot
Contacts Person External → HubSpot
Deals Sales / Rental External → HubSpot
Custom Objects Inventory / Machine External → HubSpot

Use Cases

Sales & Rental Pipelines

CDK deals flows into HubSpot.

CDK deals → HubSpot (separate pipelines)

Inventory Visibility

CDK machines flows into HubSpot.

CDK machines → HubSpot custom object

Sales & Rental Split

CDK deals flows into HubSpot.

CDK deals → separate HubSpot sales & rental pipelines

Features

  • Customer → Company (Customer Number key)
  • Contact sync
  • Sales & rental deal pipelines
  • Inventory/machine custom object
  • Territory → owner routing
  • Migration + future integration

Frequently Asked Questions

  • How does the CDK HubSpot integration work?

    CDK (CDK Global / IntelliDealer) is a dealership-management ERP for equipment/automotive dealers. We migrate and map CDK customers, contacts, deals and inventory into HubSpot — with separate sales and rental pipelines and an inventory custom object — keyed on the CDK Customer Number, and set up for ongoing integration.

  • What data can I sync between CDK and HubSpot?

    Customers → Companies (Customer Number key), People → Contacts, sales/rentals → Deals, and inventory/machines → Custom Objects.

  • Can the integration be customized to our CDK setup?

    Yes. Which CDK data syncs, pipeline structure and inventory modelling are scoped to your dealership setup.