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CDK + HubSpot Integration
CDK (CDK Global / IntelliDealer) is a dealership-management ERP for equipment/automotive dealers. Our integration connects customers, persons, sales and inventory with HubSpot, giving sales, finance and operations a single source of truth.Our Experience
Method: migration + ongoing integration for equipment/automotive dealers (CDK / IntelliDealer); keyed on CDK Customer Number.
Built: Customers → Companies (Customer Number key), People → Contacts, Sales/Rentals → Deals (separate sales & rental pipelines), Inventory/Machines → Custom Objects; territory → owner routing.
In plain terms: We've moved and connected CDK (IntelliDealer) customers, contacts, deals and inventory into HubSpot — matched on the CDK customer number so records line up cleanly — with separate pipelines for sales and rentals and machines held as custom objects. That lets a dealership sell and report from HubSpot, seeing customers, deals and what's on the lot in one place instead of living inside the dealer system.
- ERP
- Automotive DMS
Planning a CDK + HubSpot integration?
Tell us which CDK systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which CDK systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | CDK Object | Direction |
|---|---|---|
| Companies | Customer | External → HubSpot |
| Contacts | Person | External → HubSpot |
| Deals | Sales / Rental | External → HubSpot |
| Custom Objects | Inventory / Machine | External → HubSpot |
Use Cases
Sales & Rental Pipelines
CDK deals flow into HubSpot on separate sales and rental pipelines, so a dealership tracks both lines of business in the CRM without mixing them up.
CDK Deals → HubSpot Sales & Rental PipelinesInventory Visibility
Machines and equipment come across as custom objects, so reps can see what's on the lot and match available units to deals from HubSpot.
CDK Machines → HubSpot Custom ObjectsCustomer 360 (Customer-Number Key)
Customers and contacts map to HubSpot matched on the CDK customer number, so each account's sales, rentals and equipment roll up cleanly in one place.
CDK Customers → HubSpot Companies (Customer-Number Key)Features
- Customer → Company (Customer Number key)
- Contact sync
- Sales & rental deal pipelines
- Inventory/machine custom object
- Territory → owner routing
- Migration + future integration
Frequently Asked Questions
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How does the CDK HubSpot integration work?
CDK (CDK Global / IntelliDealer) is a dealership-management ERP for equipment/automotive dealers. We migrate and map CDK customers, contacts, deals and inventory into HubSpot — with separate sales and rental pipelines and an inventory custom object — keyed on the CDK Customer Number, and set up for ongoing integration.
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What data can I sync between CDK and HubSpot?
Customers → Companies (Customer Number key), People → Contacts, sales/rentals → Deals, and inventory/machines → Custom Objects.
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Can the integration be customized to our CDK setup?
Yes. Which CDK data syncs, pipeline structure and inventory modelling are scoped to your dealership setup.