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| HubSpot Object | DOMO Object | Direction |
|---|---|---|
| Deals | Pipeline & Revenue datasets | HubSpot → External |
| Companies | Account datasets | HubSpot → External |
| Custom Objects | DOMO dataset (writeback) | External → HubSpot |
HubSpot pipeline and revenue data feed into DOMO, so leadership gets executive dashboards that combine sales performance with the rest of the business.
HubSpot pipeline/revenue → DOMO dashboardsDOMO joins HubSpot data with other sources — finance, ops, product — so you can report on the full picture instead of siloed tools.
HubSpot + other sources → DOMOOptionally, DOMO datasets flow back into HubSpot as custom objects, so insights calculated in DOMO are visible right on the record where reps work.
DOMO datasets → HubSpot custom objectsDOMO is a BI and analytics platform. We build an integration that feeds HubSpot data — like pipeline, revenue and account records — into DOMO for executive dashboards and blended reporting, and can optionally write DOMO datasets back into HubSpot so insights show up on the record.
HubSpot deals, companies and other objects flow into DOMO as datasets, where they can be combined with data from finance, ops or product. If you want insights back in the CRM, DOMO datasets can also be written into HubSpot as custom objects.
Yes. Which datasets flow, how often they refresh and whether you enable writeback into HubSpot are all scoped to your DOMO setup and reporting needs.