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| HubSpot Object | Infor FACTS Object | Direction |
|---|---|---|
| Companies | Customer | External → HubSpot |
| Contacts | Contact | External → HubSpot |
| Deals | Order | External → HubSpot |
| Custom Objects | Order history | External → HubSpot |
FACTS order history flows into HubSpot, so reps can see what an account actually buys and prioritize outreach on real demand instead of guesswork.
FACTS Order History → HubSpot → Lead PrioritizationCustomers and contacts come across from FACTS, so sales and marketing work from accurate account data without manual entry.
FACTS Customers & Contacts → HubSpotWith purchase history in HubSpot, accounts can be segmented by what and how much they buy, so campaigns target the right customers.
FACTS Purchase History → HubSpot SegmentationInfor FACTS is a wholesale-distribution ERP. We build a one-way FACTS → HubSpot integration (on Karana) so marketing and sales see each customer's order history and prioritize leads, while FACTS stays the ERP.
Customers → Companies, Contacts → Contacts, Orders → Deals, and order history → Custom Objects.
Yes. Which order data flows and keys are scoped to your FACTS setup (typically one-way into HubSpot).