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Klaviyo + HubSpot Integration
Klaviyo is an ecommerce email & SMS marketing platform. Our integration connects profiles, segments and emails with HubSpot, powering unified campaigns and segmentation.Our Experience
Method: profile-level sync keyed on klaviyo_id so records create/update correctly; native + API.
Built: two-way Profile↔Contact; Segments → Lists; email/SMS engagement and ecommerce events → HubSpot; lifecycle-stage rules on creation.
In plain terms: We've kept Klaviyo and HubSpot pointing at the same customer by matching on Klaviyo's own ID, so a person is never duplicated across the two. Their segments, and their email and SMS activity, show up in HubSpot — giving one view of who engaged with what, so ecommerce and sales act on the same behaviour instead of two separate pictures.
- Marketing
- Automation
Planning a Klaviyo + HubSpot integration?
Tell us which Klaviyo systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Klaviyo systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Klaviyo Object | Direction |
|---|---|---|
| Contacts | Profile | Two-way |
| Lists | Segments | External → HubSpot |
| Marketing Events | Email / SMS Activity | External → HubSpot |
Use Cases
Unified Profiles
Klaviyo profiles match HubSpot contacts on klaviyo_id, so the same person is never duplicated and both tools work from one profile.
Klaviyo Profile ↔ HubSpot Contact (klaviyo_id Key)Engagement Visibility
Email and SMS activity lands on the HubSpot timeline, so sales and marketing see exactly how each person has engaged across channels.
Klaviyo Email / SMS Activity → HubSpot TimelineEcommerce Event Triggers
Purchase and browse events flow into HubSpot, so buying behaviour can trigger lifecycle journeys automatically instead of manual follow-up.
Klaviyo Purchase / Browse Events → HubSpot Lifecycle WorkflowsFeatures
- Profile ↔ contact sync (klaviyo_id key)
- Segment/list mapping
- Email & SMS engagement
- Ecommerce event data
- Lifecycle-stage rules on creation
Frequently Asked Questions
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How does the Klaviyo HubSpot integration work?
Klaviyo is an ecommerce email/SMS platform. We sync Klaviyo profiles to HubSpot contacts — matched on klaviyo_id so records create or update correctly — along with segments and email/SMS engagement, for a single view of the customer.
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What data can I sync between Klaviyo and HubSpot?
Profiles ↔ Contacts (klaviyo_id key), segments → Lists, and email/SMS engagement → HubSpot.
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Can the integration be customized to our Klaviyo setup?
Yes. Field mappings, lifecycle-stage rules and which segments sync are scoped to your Klaviyo setup.