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Magento + HubSpot Integration
Magento (Adobe Commerce) is an ecommerce platform. Our integration connects customers, orders, products and order items with HubSpot, so marketing and sales act on real order and customer data.Our Experience
Method: custom integration as part of a quote-to-cash architecture (Magento 2 storefront + back office → HubSpot).
Built: Customers → Contacts; Orders → Deals; Products/Subscriptions → Custom Objects; Order Items → Line Items.
In plain terms: We've connected Magento (Adobe Commerce) store and order data into HubSpot — usually as part of a larger quote-to-cash architecture — so customers become contacts, orders become deals, and products and line items come across to drive the CRM. Because Magento typically sits alongside an ERP and back-office systems, we scope each build to fit the full order-to-revenue flow, not just the storefront.
- eCommerce
- Orders
Planning a Magento + HubSpot integration?
Tell us which Magento systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which Magento systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | Magento Object | Direction |
|---|---|---|
| Contacts | Customer | External → HubSpot |
| Deals | Order | External → HubSpot |
| Custom Objects | Product / Subscription | External → HubSpot |
| Line Items | Order Items | External → HubSpot |
Use Cases
Order-to-Cash
Magento orders become HubSpot deals within a full quote-to-cash flow, so sales and finance track revenue in the CRM alongside the ERP and back office.
Magento Orders → HubSpot Deals → Revenue ReportingCustomer 360
Store customers become HubSpot contacts with their order history, giving marketing and sales one complete view of each buyer.
Magento Customers → HubSpot ContactsProduct & Line-Item Sync
Products and order line items come across to HubSpot, so deals carry real purchase detail for accurate reporting and follow-up.
Magento Products & Line Items → HubSpotFeatures
- Order → Deal
- Customer sync
- Product/subscription data
- Line items
- Part of quote-to-cash architecture
- Custom API integration
Frequently Asked Questions
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How does the Magento (now Adobe Commerce) HubSpot integration work?
Magento (Adobe Commerce) is an ecommerce platform. We integrate Magento storefront/order data into HubSpot — usually within a broader quote-to-cash architecture that also connects the back office — so orders, customers and products drive the CRM.
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What data can I sync between Magento (now Adobe Commerce) and HubSpot?
Customers → Contacts, Orders → Deals, products/subscriptions and line items → HubSpot objects.
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Can the integration be customized to our Magento (now Adobe Commerce) setup?
Yes. Which storefront/back-office data syncs and the quote-to-cash flow are scoped to your setup.