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MindBody + HubSpot Integration
Mindbody is a booking/membership platform for wellness and fitness. Our integration connects clients, memberships, bookings and sales with HubSpot, bringing patient and client activity into the CRM.Our Experience
Method: middleware (Karana) integration for wellness/fitness booking POS; custom objects to model memberships and participant types.
Built: Clients → Contacts; Memberships/Subscriptions and Bookings/Visits → Custom Objects; Sales → Deals.
In plain terms: We've connected Mindbody to HubSpot through our middleware so clients, memberships and visits appear in the CRM — using custom objects to model memberships and different participant types (for example child vs. adult). That gives marketing and front-desk teams one view of each member and their activity, so nurture and retention run off real booking data instead of manual lists.
- Healthcare
- Scheduling
Planning a MindBody + HubSpot integration?
Tell us which MindBody systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Tell us which MindBody systems, objects and workflows you need to connect. We'll recommend the right integration architecture, sync direction, and implementation approach.
Book a Call
Data Sync Objects
| HubSpot Object | MindBody Object | Direction |
|---|---|---|
| Contacts | Client | External → HubSpot |
| Custom Objects | Membership / Subscription | External → HubSpot |
| Custom Objects | Booking / Visit | External → HubSpot |
| Deals | Sale | External → HubSpot |
Use Cases
Client 360
Clients and their visits appear in HubSpot, so marketing and front-desk teams see each member's full activity in one place.
Mindbody Clients & Visits → HubSpotMembership Modeling
Memberships and participant types (for example child vs. adult) are modeled as custom objects, so plans and family accounts are structured correctly in the CRM.
Mindbody Memberships → HubSpot Custom ObjectsRetention Workflows
Membership status and visit activity drive HubSpot workflows, so lapsed or inactive members can be re-engaged automatically instead of by manual lists.
Mindbody Memberships & Visits → HubSpot Retention WorkflowsFeatures
- Client sync
- Membership/subscription data
- Booking/visit tracking
- Custom objects (e.g. child vs adult)
- Middleware (Karana)
- Segmentation
Frequently Asked Questions
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How does the MindBody HubSpot integration work?
Mindbody is a booking/membership POS for wellness and fitness. We integrate it into HubSpot via middleware (Karana), bringing clients, memberships and visits in — often with custom objects to model memberships and participant types.
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What data can I sync between MindBody and HubSpot?
Clients → Contacts, memberships/subscriptions and bookings → Custom Objects, and sales → Deals.
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Can the integration be customized to our MindBody setup?
Yes. Which POS data syncs and how memberships/participants are modelled is scoped to your Mindbody setup.